Everything–Type–Company (ETC) is a Brooklyn-based design studio founded by Kyle Blue and Geoff Halber. We specialize in the design of identity, publishing, and interactive projects for clients working in culture and commerce. Our design solutions capture the spirit of a project through the configuration of well-conceived ideas, a visual language, and a high-level of craftsmanship. With an ability to design and give art direction, to write copy and code, the work of our flexible and collaborative creative team focuses on the special needs of our clients.
Kyle was the creative director at Dwell from 2007 to 2011. While at Dwell, he oversaw the design, production, and photography for both the print and online iterations of the magazine, including a redesign of the magazine in 2008. During his tenure, Dwell was a finalist in the Corporate and Institutional Achievement category from the Cooper Hewitt National Design Awards. Before Dwell, he worked as a senior designer at Apple and Dwell, as a designer for Lucille Tenazas, and as a design fellow at the Walker Art Center. A native of North Carolina and a graduate of North Carolina State University, he currently lives and works in Brooklyn, NY, where he enjoys a mix of coffee and cycling. He is a regular contributor to Arkitip.
Geoff was the associate art director at the New School, senior designer for Winterhouse and Dwell, and designer for Planet Propaganda. He received a BA in Graphic Design and English from North Carolina State University and a Master of Fine Arts from Yale School of Art. He's served as a visiting critic at Srishti School of Art in Bangalore, India, and is a member of the design and architecture collaborative, Drift. He has also been the recipient of many national awards, including the Art Director's Club—Young Guns Award. He currently lives in Brooklyn, NY with his wife, Amber Bravo.